Generalizations always have a basis of truth. The commonly held belief all eyeglass frames are created equal – perhaps even all by the same monopolizing company – is no different. Yes, there is a large corporation – let’s call them “Lug”, as in that big ugly lug – with a significant portion of the market share. Lug distributes these frames under many designer labels, offering the social value of wearing them. The frames are of perfectly good quality, but often look similar to each other.

When I bought Selden Optometry (then Optique) in 2004, I was a practicing optometrist for 2 years. I had never heard of frame companies such as Alain Mikli, Theo, Lafont or Oliver Peoples. I dove headfirst into this pool of artistic, unique colorful eyeglass frames. These companies are in love with creating unexpected shapes, patterns and colors on glasses meant to accentuate the wearer’s personality. They make a true fashion of what was a basic medical device for decades – eyeglasses. Biannual optical shows parade out the newest styles. The quality of these high-end frames attest to the adage of you get what you pay for – you will have your new favorite frames for years to come. Valerie, Chuck and I work together to select from the overwhelming gorgeous eyeglass frames the ones we think our patient base would enjoy the most. Stop by anytime to browse and see what’s new.